Product

[ ] Improved editing tools for artist profiles on the backend
[x] Slack integration
[ ] Page version history
[ ] Launch SSO (single sign on) by the end of the year
[ ] Talk to every new enterprise client to understand their unique needs and make sure they are heard
[ ] Continuously enhance the platform with innovative features like AI-driven matchmaking, real-time analytics, and user-friendly tools for both artists and clients.
[ ] Expand the platform’s capabilities to support a wider range of performance types, including virtual and hybrid events.
[ ] Ensure a seamless and reliable user experience by prioritizing platform scalability, security, and performance optimization.
[ ] Integrate feedback mechanisms to actively incorporate user suggestions into future updates. </aside>

Marketing

Objective 1: Improve new user retention
- [x] Increase week-one user retention by 40%
- [x] Streamline onboarding flow
- [ ] Integrate new testing framework to get more insight
Objective 2: Publish more help content to reduce burden on support
- [ ] Publish at least 5 white papers about primary product areas
- [x] Launch new help center
- [ ] Share help content on social media
- [ ] Establish Soul Artists as a global leader in the performing arts space through targeted campaigns, strategic partnerships, and engaging content.
- [ ] Build a strong digital presence across key platforms with compelling stories that showcase the success of artists and clients.
- [ ] Implement data-driven marketing strategies to identify and attract both emerging and established talent from diverse regions.
- [ ] Cultivate a loyal community through personalized outreach, social media engagement, and community-building initiatives. </aside>

Objective 1: Close 20 SMB deals

[ ] Of which 4 are over $10K
[ ] Of which 10-12 are new business
[ ] Of which over half are upgrading plans
[ ] Objective 2: Create strong sales pitch
[ ] Create new draft with feedback from product and support
[ ] Test new draft with 5 prospects
[ ] Integrate feedback and revise pitch
[ ] Achieve consistent growth in bookings by increasing the number of artists and clients on the platform.
[ ] Expand into new markets and regions by building strong relationships with local talent and event organizers.
[ ] Offer tiered subscription models and value-added services to generate sustainable revenue streams.
[ ] Strengthen partnerships with corporate clients, event agencies, and high-profile venues to drive large-scale bookings. </aside>

[ ] Present to team for final feedback
[ ] Objective 2: Improve the onboarding experience for new hires
[ ] Survey new hires 2 weeks after first day about experience
[ ] Share onboarding checklist with managers a week in advance
[ ] Objective 1: Fill hiring gaps
[ ] Source designers with strengths in UX
[ ] Hire security engineer
[ ] Attract and retain top talent with expertise in tech, entertainment, and customer success to support the company’s growth.
[ ] Foster a culture of innovation, collaboration, and inclusivity through regular training and development programs.
[ ] Build a diverse and equitable workforce that reflects the global reach and values of Soul Artists.
[ ] Ensure employee satisfaction and well-being through competitive benefits, flexible work options, and recognition initiatives. </aside>