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Product
- [ ] Improved editing tools for artist profiles on the backend
- [x] Slack integration
- [ ] Page version history
- [ ] Launch SSO (single sign on) by the end of the year
- [ ] Talk to every new enterprise client to understand their unique needs and make sure they are heard
- [ ] Continuously enhance the platform with innovative features like AI-driven matchmaking, real-time analytics, and user-friendly tools for both artists and clients.
- [ ] Expand the platform’s capabilities to support a wider range of performance types, including virtual and hybrid events.
- [ ] Ensure a seamless and reliable user experience by prioritizing platform scalability, security, and performance optimization.
- [ ] Integrate feedback mechanisms to actively incorporate user suggestions into future updates.
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Marketing
- Objective 1: Improve new user retention
- [x] Increase week-one user retention by 40%
- [x] Streamline onboarding flow
- [ ] Integrate new testing framework to get more insight
- Objective 2: Publish more help content to reduce burden on support
- [ ] Publish at least 5 white papers about primary product areas
- [x] Launch new help center
- [ ] Share help content on social media
- [ ] Establish Soul Artists as a global leader in the performing arts space through targeted campaigns, strategic partnerships, and engaging content.
- [ ] Build a strong digital presence across key platforms with compelling stories that showcase the success of artists and clients.
- [ ] Implement data-driven marketing strategies to identify and attract both emerging and established talent from diverse regions.
- [ ] Cultivate a loyal community through personalized outreach, social media engagement, and community-building initiatives.
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Sales
Objective 1: Close 20 SMB deals
- [ ] Of which 4 are over $10K
- [ ] Of which 10-12 are new business
- [ ] Of which over half are upgrading plans
- [ ] Objective 2: Create strong sales pitch
- [ ] Create new draft with feedback from product and support
- [ ] Test new draft with 5 prospects
- [ ] Integrate feedback and revise pitch
- [ ] Achieve consistent growth in bookings by increasing the number of artists and clients on the platform.
- [ ] Expand into new markets and regions by building strong relationships with local talent and event organizers.
- [ ] Offer tiered subscription models and value-added services to generate sustainable revenue streams.
- [ ] Strengthen partnerships with corporate clients, event agencies, and high-profile venues to drive large-scale bookings.
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Human Resources
- [ ] Present to team for final feedback
- [ ] Objective 2: Improve the onboarding experience for new hires
- [ ] Survey new hires 2 weeks after first day about experience
- [ ] Share onboarding checklist with managers a week in advance
- [ ] Objective 1: Fill hiring gaps
- [ ] Source designers with strengths in UX
- [ ] Hire security engineer
- [ ] Attract and retain top talent with expertise in tech, entertainment, and customer success to support the company’s growth.
- [ ] Foster a culture of innovation, collaboration, and inclusivity through regular training and development programs.
- [ ] Build a diverse and equitable workforce that reflects the global reach and values of Soul Artists.
- [ ] Ensure employee satisfaction and well-being through competitive benefits, flexible work options, and recognition initiatives.
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