<aside> 💡 At Soul Artists we make sure to keep our eyes on the goals that matter the most.

</aside>

🏗 Product

• Objective 1: Launch 3 major features
  • [ ] Improved editing tool
  • [ ] Slack integration
  • [ ] Page version history
• Objective 2: Expand enterprise offering
  • [ ] Launch SSO (single sign on) by the end of the year
  • [ ] Talk to every new enterprise client to understand their unique needs and make sure they are heard

🎨 Marketing

• Objective 1: Improve new user retention
  • [ ] Increase week-one user retention by 40%
  • [ ] Streamline onboarding flow
  • [ ] Integrate new testing framework to get more insight
• Objective 2: Publish more help content to reduce burden on support
  • [ ] Publish at least 5 white papers about primary product areas
  • [ ] Launch new help center
  • [ ] Share help content on social media

🐙 Sales

• Objective 1: Close 20 SMB deals

  • [ ] Of which 4 are over $10K
  • [ ] Of which 10-12 are new business
  • [ ] Of which over half are upgrading plans

• Objective 2: Create strong sales pitch

  • [ ] Create new draft with feedback from product and support
  • [ ] Test new draft with 5 prospects
  • [ ] Integrate feedback and revise pitch

  🤘 Human Resources

  • [ ] Present to team for final feedback

• Objective 2: Improve the onboarding experience for new hires

  • [ ] Survey new hires 2 weeks after first day about experience
  • [ ] Share onboarding checklist with managers a week in advance

• Objective 1: Fill hiring gaps

  • [ ] Source designers with strengths in UX
  • [ ] Hire security engineer

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